What Types of Data Do Data Brokers Collect
Photo Credit: Markus Spiske. Photo Sourced From: Pexels
When it comes to data-privacy scandals, Facebook and Google immediately spring to mind as the key culprits. These companies are the scapegoats whose shady data-privacy practices get plastered all over the news and lead to investigations, but there are other companies that operate away from the spotlight, unbeknownst to most internet users.
In the United States, where data-privacy law is not very restrictive, there are companies known as data brokers that have up to 1,500 pieces of information about a person. In the EU, data brokers operate on the brink of the law and swiftly navigate GDPR restrictions, for example, by skewing the interpretation of “legitimate interest” or by exploiting the inattention of internet users who don’t read what they consent to.
Saying that such companies have more information about citizens than state authorities is not far from the truth.
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